Greensolver
Task
A new visual identity, digital design and corporate graphics for an independent technical expert dedicated to wind & solar assets.
Greensolver is an independent technical expert dedicated to wind & solar assets. Leading European asset managers and global technical advisor with 20+ GW experience worldwide.
When asked to create a new brand identity for Greensolver, Metamorph decided not to reinvent the wheel. Instead, we kept the original logo and build an entirely new visual language for the visual identity. Sometimes, a brand has to change simply because it’s been around for so long that the brand seems archaic and out-of-touch.
Our goal was to create an individual, extraordinary and authentic brand image based on genuine values. Only a clear and confident position can be the starting point for a strong brand identity.
We built a design system that translated the brand strategy into visual and verbal expressions of the Greensolver’s brand. We achieved this through typography, colour, imagery, iconography data visualisation, video and interactive design.
With clearly articulated, user-friendly guidelines. We provided to Greensolver information and tools to ensure the brand’s correct, consistent and creative application.
