Eleagro
Task
Brand identity and a web app for a technological innovation company that helps olive growers make better sustainable decisions.
Eleagro analyses and processes information gathered by advanced sensors and platforms (satellites, drones), and translates them into management practices. The ultimate outcome is a digital reference color map representing the crop’s status for the growers.
During the briefing phase, it became apparent that this is a project in need of a high-level of customisation. The challenge and client’s request was to create a logo representing the innovative process. The logo symbolises the advanced technological process of colour mapping applied to a tree.
Eleagro, in parallel, provides an advanced web app – an information system of geospatial services for the timely diagnosis of Verticillium wilt in olive orchards (localisation of grower’s area, maps of previous infection, new service purchasing, maps of new evaluations for the level of infection per tree). This information system includes support, frequently asked questions and service training.
